For Austin businesses that serve local customers, your Google Business Profile is arguably the most important piece of your digital marketing strategy. When someone searches for a service near me or includes Austin in their search query, Google displays the Local 3-Pack -- the three business listings that appear prominently above traditional organic search results, complete with reviews, phone numbers, hours, and directions. Appearing in this 3-Pack can mean the difference between thriving and struggling for local businesses. Modern Day Marketing provides complete Google Business Profile optimization services designed to get Austin businesses into the Local 3-Pack and keep them there.
Why Google Business Profile Matters More Than Ever
Google's Local 3-Pack receives approximately 44% of all clicks on a local search results page. For mobile users, this number is even higher. Consumers increasingly use Google Maps to discover businesses, read reviews, check hours, and make purchasing decisions without ever visiting a website. Your Google Business Profile is often the first and sometimes only impression a potential customer has of your business. An optimized profile with complete information, high-quality photos, recent reviews, and regular posts significantly increases your visibility in local searches and your conversion rate from searcher to customer. Google also uses GBP signals as a major ranking factor for local search results, making optimization essential for any Austin business wanting to compete locally.
Our Google Business Profile Optimization Process
We begin with a comprehensive audit of your existing profile, identifying missing information, optimization opportunities, and competitive gaps. Our optimization covers every aspect of your GBP: business name verification, primary and secondary category selection based on keyword research, complete service and product listings with SEO-optimized descriptions, business description packed with relevant local keywords, high-quality photo optimization with geo-tagged images, Google Posts published weekly to keep your profile active and engaging, Q&A section population with common customer questions and keyword-rich answers, and proper attribute selection to help Google understand your business features. We also ensure your NAP (Name, Address, Phone) information is consistent across all online directories, citations, and platforms -- a critical ranking factor for local SEO.
Review Management & Reputation Building
Reviews are one of the top three ranking factors for the Local 3-Pack. We implement a systematic review generation strategy that makes it easy for satisfied customers to leave positive reviews. This includes custom review request templates, QR codes for in-store displays, automated email and SMS follow-ups, and staff training on how to naturally encourage reviews. We also provide review response management -- promptly and professionally responding to every review, both positive and negative. Google rewards businesses that actively engage with reviewers, and potential customers trust businesses that take the time to respond. Our clients typically see a 200-400% increase in review velocity within the first three months, directly correlating with improved Local 3-Pack rankings.
Local Citation Building & Map Pack Domination
Beyond your Google Business Profile itself, local SEO success depends on a strong foundation of consistent citations across the web. We build and optimize listings on the top 50+ citation sources including Yelp, Apple Maps, Bing Places, Facebook, Better Business Bureau, and industry-specific directories relevant to your Austin business. Each citation is manually verified for accuracy and optimized with consistent NAP information, categories, and descriptions. We also identify and fix any existing citation inconsistencies that could be confusing Google and suppressing your local rankings. Combined with our on-site local SEO optimization, including location-specific landing pages, local schema markup, and Austin-focused content, this comprehensive approach establishes the local relevance signals Google needs to rank your business prominently in maps and local search results.
What You Get
Complete GBP Setup
Profile creation or optimization with keyword-rich descriptions, categories, and attributes.
Review Generation
Systematic strategy to increase positive reviews and improve overall star rating.
Weekly Google Posts
Regular posts featuring offers, updates, and events to keep your profile active.
Citation Building
Consistent NAP listings across 50+ directories to strengthen local relevance signals.
Photo Optimization
Geo-tagged, high-quality images that improve engagement and local ranking signals.
Monthly Reporting
Track 3-Pack rankings, profile views, calls, direction requests, and website visits.
Want to dominate the Google Local 3-Pack in Austin? Contact Modern Day Marketing for a free local SEO audit and discover how Google Business Profile optimization can drive more customers to your door.